Transaction keywords (with clear buying intent).Head keywords (with various intent, i.e., topic vs.If we look at these keywords, we see the following: If we scroll down, we can see two boxes “related topics” and “related queries.” For our example, we’ll use the phrase “flowers.”įor this example, I’ve set the duration to “Past 5 years.” Head over to Google Trends and enter a keyword that describes your category. Use Google Trends to generate a list of seed keywords.How does Google Trends tie into your keyword research? With strong content engineering and good planning, you’ll be able to create content that capitalizes on the organic search trends you see in Google Trends. If it’s done properly, your keyword research informs your content strategy. You’re looking for keywords you want to fight for, low-hanging fruit missed by your competitors. At this stage, you’ll want to gather/analyze competition data and to identify profitable paid search keywords you can use tools like Semrush or Ahrefs. Gauge keyword performance data for your keyword lists.It’s prudent to sort these keywords by relevance and place them into tightly themed keyword buckets in your keyword portfolio. Distill seed keywords down, sorting them by intent (information, navigation, transaction, commercial), so you’re aware of each keyword’s place in the buyer’s search funnel.
GOOGLE TRENDS LOGO SERIES
You’re looking for topical clusters, keyword clusters, and groups, the co-occurring terms, the queries searchers expect when they use these keywords, the series of pages needed to satisfy the needs of a particular cluster, etc. At this point, you’re simply collecting a broad list of keywords (along with traffic counts search volume) to build your keyword portfolio. If you’re an experienced SEO, you know the steps involved with keyword research. Your audience expects you to read their minds.
GOOGLE TRENDS LOGO HOW TO
How to tie Google Trends to Keyword Research Google Trends gives us both long and short-term sampling of search data.
By sampling data, we can look at a dataset representative of all Google searches, while finding insights that can be processed within minutes of an event happening in the real world.” Providing access to the entire data set would be too large to process quickly. “While only a sample of Google searches are used in Google Trends, this is sufficient because we handle billions of searches per day. How can a small sample be enough to provide meaningful and actionable data? The answer is simple the sample is relative to Google’s scale.
Non-realtime data that goes back to 2004 all the way up to 36 hours before your search.It’s a small sample of their data two types of data are available in Google Trends. Aggregated: The data is grouped together so trends can be identified and displayedĪccording to Google, “This allows us to display interest in a particular topic from around the globe or down to city-level geography.”.Categorized: data is organized around the topic or intent of search queries.Anonymized: No individual or organization is personally identified.Google describes Trends as “access to a largely unfiltered sample of actual search requests made to Google.” Google Trends shows the popularity of specific searches in Google and YouTube.
4 Google Trends is a powerful SEO tool What are Google Trends?
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